Bond Dealers of America strengthens brand and messaging with new website launch.

The Washington, D.C.-based trade association that exclusively represents securities dealers and banks whose primary focus is the U.S. fixed income markets.

Needs

Materiell’s partnership with BDA began with a site review, which revealed structural unreliability in the code and inefficient workflows. After stabilizing the site, the design team worked with BDA on crafting their brand and image for their redesigned website and marketing assets.

Solution

BDA’s new website is now responsive, and easy to navigate. Our design team analyzed BDA’s target audience and crafted a user experience that is focused, but simple. Critical features and content previously hidden on their old site were designed as focal points on the new homepage.

Services

Web Design
Web Development
WordPress
Responsive Design Consulting
Full Service Website Planning
Maintenance and Hosting
Printed Magazine Ads
HTML eNewsletter Templates

Launch Client Site →

Our website was severely out-of-date with multiple issues, but Materiell designed and implemented a beautiful website with seamless features to streamline all of our information. We are a small firm and everyone wears many hats, but they were able to create exactly what we envisioned with few in-person meetings and we were able to focus on our day-to-day work.

Jessica Giroux, General Counsel & Managing Director

Bond Dealers of America, Washington, D.C.